John Alvarez

I’m John Alvarez, a creative strategist rooted in automotive culture, social media, and music. From fully customizing cars and building YouTube collabs at Premium Auto Styling to driving influencer partnerships with Mike O’Hearn, TJ Hunt, and Grayson “The Professor” Boucher, I’ve helped shops and brands generate millions of organic views and national exposure.

My work spans content creation, partnerships, and cultural storytelling, from supporting Netflix’s Drive Hard: The Maloof Way to crafting startup campaigns at Spark PR. Beyond marketing, I create music as Reclusive Johnny, designing album visuals, Spotify canvases, and content that keep me close to culture from the inside out.

What drives me is bridging worlds, connecting brands, creators, and communities in authentic ways that spark growth and impact.

Creative Strategist + Sales and Partnerships

“so, what has he actually done?”

Constantly bridging the gap between automotive shops and influential creators by building strategic partnerships that drive organic growth. Skilled at identifying the right influencers, negotiating collaborations, and producing content that expands brand awareness, boosts engagement, and generates new revenue streams.

(The Professor and Global Hooper)

*over 10 million views organic

*over 400K impressions

some of the PEOPLE I’VE WORKED WITH

  • DANNY JOE FITNESS

    Sponsorship Acquisition

    Reach: 390K

  • MIKE O'HEARN

    Sponsorship Acquisition

    Content

    Reach: 3.6M

  • TJ HUNT

    Youtube Content

    Merchandise

    Reach: 1M

  • Sammy Maloof

    Drive Hard: The Maloof Way

highlighted projects

highlighted projects

Drive Hard: The Maloof Way

Featured work supporting automotive builds for a national Netflix series.

Sundown Shop Winter Collection

Designed and launched apparel that moved from the shop floor to the street. From fresh logos to influencer seeding, turned Sundown customers into hype reps.

Spark PR (creative consultant)

Designed creative for high-growth startups. Produced billboard concepts for Chargebee and social mockups for Matter.ai pitch decks, blending bold design with startup hustle.

Reclusive Johnny (Music Project)

Produced, designed, and released my own album, including cover art, Spotify canvases, and visual identity. Music keeps me plugged into culture and fuels the same creativity I bring to brand work.

Certifications

I use AI to push ideas further and faster, blending human creativity with new tools.
What I Do with AI:

  • Create teaser videos for music production — fully AI-generated from concept to final edit

  • Generate concept art with DALL·E + MidJourney to help clients and collaborators see the vision early

  • Build visuals and edits with Runway, CapCut, and Photoshop — turning raw ideas into polished campaigns

  • Integrate ChatGPT for strategy, scripts, and creative brainstorming

Why It Matters:
AI keeps my work experimental, future-facing, and visually bold. It helps me get everyone on the same page early while making the final product stand out.

Generative AI in action