John Alvarez

John Alvarez, based in Los Angeles, CA, is a creative powerhouse in high-impact social media strategies and content creation for the automotive industry and the influencer world. He has transitioned from wrapping Teslas and Rolls Royces to crafting dynamic creative campaigns. John has successfully partnered with influencers such as Mike O'Hearn and Grayson Boucher ("The Professor"), achieving millions of organic views. He has also grown an organic social media following at Sundown Window Tinting and generated over 12 million non-paid views across Instagram and YouTube. John has worked with top influencers like TJ Hunt and YouTube personalities such as Daniel Sanchez (Premium Auto Styling) and Danny Joe ("Danny Joe Fitness"), securing sponsorship deals and developing innovative digital content strategies. John is focused on helping small businesses and brand owners connect with audiences through Generative AI creative content. Always on the lookout for the next big project, he is passionate about bold marketing, creative storytelling, and using technology to make a lasting impact.

serial creative and AI-Driven marketer

One of my key strengths is bridging the gap between automotive/trades and influential figures in the automotive industry, creating opportunities for organic and innovative growth. By identifying the right influencers and forging strategic partnerships, I’ve helped car shops gain broader exposure while providing influencers with valuable content and collaborations. This mutually beneficial approach has successfully driven brand awareness, increased customer engagement, and boosted revenue for car shops. My ability to balance the interests of both car shops and influencers highlights my strong negotiation and relationship-building skills.

“so, what has he actually done?”

(The Professor and Global Hooper)

*over 10 million views organic

*over 400K impressions

PEOPLE I’VE WORKED WITH

  • DANNY JOE FITNESS

    Sponsorship Acquisition

    Reach: 390K

  • MIKE O'HEARN

    Sponsorship Acquisition

    Content

    Reach: 3.6M

  • TJ HUNT

    Youtube Content

    Merchandise

    Reach: 1M


After reflecting on my experience working with influencers, I've learned that the most valuable lesson is that effective collaborations go beyond mere transactions. They evolve into genuine relationship partnerships. The right influencers understand the importance of building meaningful connections with their audience and brands. By fostering these relationships, we can create more authentic and impactful content that resonates with viewers. This has highlighted the significance of aligning with influencers who prioritize building lasting partnerships, ultimately enhancing the success and impact of campaigns.

CONTENT CREATION

CONTENT CREATION

John has a proven track record of successful content creation across diverse platforms such as YouTube, Instagram, and TikTok. His work has consistently driven revenue and generated impressive results for companies like Sundown Window Tint and others. With John’s strategic approach, he has contributed to sales growth and garnered over 12 million views on Instagram Reels alone. This has effectively engaged audiences and amplified brand awareness.

This concept was created by John Alvarez using Generative AI

Certifications

Generative AI in action

Through the use of AI in my creative process, I am able to bring ideas to life in ways that were not possible before. For instance, I have created teaser videos for music production entirely through AI, from the initial concept to the final realization. I utilize tools like DALL·E to generate concept art, which helps artists and clients visualize projects before they are completed. AI has become an invaluable tool for me in presenting creative ideas and ensuring that everyone is on the same page early in the process.

I enjoy using tools such as Midjourney, ChatGPT, and Runway, and I integrate them into my creative process using CapCut and Photoshop.